New Beckhoff subsidiary founded in New Zealand

Beckhoff Automation has strengthened its commitment in the Asian-Pacific region with the establishment of a new subsidiary in New Zealand. The new Beckhoff office is located in Albany, the new technology centre of Auckland. Neil Pearce, an experienced automation expert, has taken on the job of managing the new branch office. 56 percent of the total turnover from the Germany-based Beckhoff Automation was accounted for by exports in 2011. “This positive result bears out our strategy of continually expanding our international presence through the establishment of strong subsidiary companies,” says Kai Ristau, Head of International Sales and Business Development at Beckhoff. “Although New Zealand is primarily known for tourism and agriculture, there is an interesting industrial structure that is ideal for our products, such as food processing, the timber and paper industry, the textile industry, machine building as well as means of transport, logistics, mining etc.,” Kai Ristau adds. “New Zealand’s dynamic economic growth, particularly in the automation market, has prompted Beckhoff to increase its local commitment in order to gain new customers and tap into new fields of business.” Beckhoff automation technology has been represented in New Zealand since 2000 by the distributor CSE W. Arthur Fisher Ltd. “With the opening of our own Beckhoff New Zealand branch office in January 2012, we aim to intensify our business activities and improve sales support to our customers as well as technical support and service,” says Neil Pearce, Country Manager of Beckhoff New Zealand. Auckland, the largest city in New Zealand in terms of population, is home to mechanical engineering companies from the most diverse branches of industry as well as to system integrators and OEM customers.