Glasses X: A simple and scalable eye tracking solution

General

Tobii has launched Glasses X, a new wearable product that delivers real-time visual insights in a practical, easy-to-use format for businesses looking to maximise their investments in employee training.

Glasses X gives organisations a smarter way to train teams, capture expert performance, and reduce costly mistakes without added complexity. This is Tobii’s most accessible and enterprise-ready wearable yet, built to bring the value of eye tracking into everyday operations.

Key benefits of Glasses X include:

•             Practical and easy to deploy - Designed for real work environments with fast setup and intuitive use.

•             Scalable knowledge transfer - Capture and replicate the attention patterns of top performers.

•             Immediate business value - Reduce errors, speed up onboarding, and improve decision-making from day one.

Customers can use Glasses X in manufacturing, aviation, and other high-risk, high-skill environments. It supports professionals in quality inspection, maintenance, and safety checks, as well as operator roles across automotive, industrial equipment, and related sectors.

In addition, Glasses X enables UX and wayfinding studies, helping teams understand how people navigate environments and interact with signage, packaging, and product displays.

“Companies are constantly looking for smarter ways to train teams and boost performance, but most tools fall short because they are too complex or not suited for real-world use,” said Gunnar Troili, Senior Vice President of Products & Solutions at Tobii. “Glasses X is different. It’s intuitive and designed to deliver immediate value, whether you're on the factory floor, in the field, or anywhere performance matters.”

When paired with Tobii’s Glasses Explore platform, teams can review visual attention data, compare workflows, and share insights across departments. This accelerates onboarding, improves consistency, and supports continuous improvement.

Glasses X is built on proven technology from Tobii’s Integrations business. This approach brings commercial-grade eye tracking into an accessible, enterprise-focused product, expanding Tobii’s market reach and reinforcing its leadership in human attention insights.

https://www.tobii.com/products/eye-trackers/wearables/tobii-glasses-x

Related Articles
Rangiora apprentice wins top honours at national electrical competition
Rangiora-based apprentice Hugo Carey recently took out the top national title in the Industrial category at the NZ Master Electricians Apprentice Challenge 2025, following his regional win in...
Bridging the gap between simulation and experimental results for materials characterisation
The frustration of trusting in a weather app that forecasts sun, only to be drenched with rain, is familiar to everyone. A similar issue arises in material characterisation. Without accurate data,...
Celebrating excellence in structural steel – NZ’s top projects recognised
Steel Construction New Zealand (SCNZ) is pleased to announce the winners of the 2025 SCNZ Excellence in Steel Awards. Close to 300 leaders and specialists from across the structural steel industry...