Glasses X: A simple and scalable eye tracking solution

General

Tobii has launched Glasses X, a new wearable product that delivers real-time visual insights in a practical, easy-to-use format for businesses looking to maximise their investments in employee training.

Glasses X gives organisations a smarter way to train teams, capture expert performance, and reduce costly mistakes without added complexity. This is Tobii’s most accessible and enterprise-ready wearable yet, built to bring the value of eye tracking into everyday operations.

Key benefits of Glasses X include:

•             Practical and easy to deploy - Designed for real work environments with fast setup and intuitive use.

•             Scalable knowledge transfer - Capture and replicate the attention patterns of top performers.

•             Immediate business value - Reduce errors, speed up onboarding, and improve decision-making from day one.

Customers can use Glasses X in manufacturing, aviation, and other high-risk, high-skill environments. It supports professionals in quality inspection, maintenance, and safety checks, as well as operator roles across automotive, industrial equipment, and related sectors.

In addition, Glasses X enables UX and wayfinding studies, helping teams understand how people navigate environments and interact with signage, packaging, and product displays.

“Companies are constantly looking for smarter ways to train teams and boost performance, but most tools fall short because they are too complex or not suited for real-world use,” said Gunnar Troili, Senior Vice President of Products & Solutions at Tobii. “Glasses X is different. It’s intuitive and designed to deliver immediate value, whether you're on the factory floor, in the field, or anywhere performance matters.”

When paired with Tobii’s Glasses Explore platform, teams can review visual attention data, compare workflows, and share insights across departments. This accelerates onboarding, improves consistency, and supports continuous improvement.

Glasses X is built on proven technology from Tobii’s Integrations business. This approach brings commercial-grade eye tracking into an accessible, enterprise-focused product, expanding Tobii’s market reach and reinforcing its leadership in human attention insights.

https://www.tobii.com/products/eye-trackers/wearables/tobii-glasses-x

Related Articles
GS1 Digital Link – From Barcode to Digital Identity
For over 50 years, the classic EAN/UPC barcode has powered the global retail and logistics ecosystem. But as industries move toward digitalisation, transparency, and sustainability, the familiar...
Govt ‘Speed Dating’ recruitment model set to cut hiring risks for NZ businesses
A Government and industry initiative piloted in Waikato, described by employers as “recruitment speed dating,” is set to cut the costs of hiring staff for hundreds of businesses around the country...
Efficient substation transports for the world’s largest offshore wind farm
Dogger Bank Wind Farm will be the world’s largest offshore wind farm when it is completed. Located off the Northeast coast of England, in the North Sea, it will have an installed capacity of 3.6GW...